Marketing Research Methods & Environment Part A 1. Explain marketing research process -Several steps that happen to create product -First you have to find the problem -Then you have to know how you want to research -Then you collect data. -Then you must make a sample of the product -Next you must set a budget and deadlines. -Then you have to do more research. - Finally you have to analyze and evaluate your final product 2. List 3 secondary data sources for both internal & external. Internal external -Sales figures -competitor information -Customer reports -government publications -Trend data -commercial publications 3. List 3 primary field data sources. -experiments -observation -survey 4. Choose one of the primary field data sources.